Studebaker: Wagon Makers to the American Farmer

This full-page ad published in farm magazines tried to convince farmers to buy their wagons for their farms from Studebaker Brothers Company in South Bend, Indiana. While Studebaker was making automobiles its line of agricultural wagons was still important. Studebaker was a popular brand, with a million vehicles in daily use when this ad came out.

 

“One very important point for anyone interested in buying a wagon is to take into consideration the question of duplicate parts. All Studebaker wagons are so built that every part can be easily duplicated for years and years back, and should the buyer ever find it necessary to have an exact duplicate part, it enables him to obtain it readily at a considerable saving in expense.

There is also a freedom from repairs and a long and satisfactory use to be had out of a Studebaker wagon; how often they are sold after ten and fifteen years of actual service at a price that reduces the actual cost to a very low minimum.

The price of a Studebaker is not cheap. It is not in the alluring cheap price class, but compare the cost per year of a Studebaker with the cost per year of a cheap priced wagon and you will find the Studebaker in the end by far the cheapest. The purchase price of a cheap priced wagon is an extravagant economy, and every farmer who has tried it will admit that it does not pay.

The Studebaker plant covers 101 acres. Every class of wagon and vehicle for farmers and agricultural service is made here by the greatest force of skilled craftsmen in the vehicle industry. Over 1,000,000 Studebaker Vehicles are in daily use."