We Shot the Boss on July 29th, 1948

NOW SHOWING in ten U.S. cities—a movie perhaps unlike any you have seen . . . a move in which the stars are men and women of industry. Here on the set are two of the many actors—James F. Bell, left, founder of General Mills, and Harry A. Bullis, chairman of the board.

We shot the boss on July 29th

Yes, we shot board chairman Harry Bullis and lots of other General Mills people this past summer, with movie cameras—to make a film now being seen by thousands of our stockholders and employees at informal gatherings throughout the country.

To bring to life the inside story of the company’s 20^th year, the new movie—“General Mills Today”—features the farmers who grew our raw materials, the employees who turned them into useful products, the customers who bought them, and the stockholders whose investment made the business possible. It dramatizes the teamwork, the service, and the freedom that underlie our American system.

The chairman of the board and other officers are traveling with the show, to welcome the guests in person, invite suggestions, and answer questions. It’s all part of a broad policy to keep owners, workers, and the public better informed about the company.

Back in 1939, James F. Bell realized that too few people understood how employees, stockholders, and managers in a modern corporation work together to produce needed goods and services for the public—and what each receives in return. To help correct this, he pioneered seven informal regional meetings that fall. Since then, other companies have also adopted the same method of reporting to their employees and stockholders.

P.S.—the new General Mills movie has a happy ending: record sales and record wages, with earnings once again just under 3 cents on each dollar of sales . . . and many new products and services for your convenience and enjoyment.