One of the functions of the Chamber of Commerce will be to protect the merchants and business men against worthless advertising propositions, and a secret committee has been appointed by the board of directors to whom propositions must be submitted before any canvassing is done. To enforce this censorship, Secretary J. Clint Newton will send out a letter in a few days to all contributors to the Chamber of Commerce asking them not to buy any community advertising space until the solicitor has a letter of endorsement from the secret committee which will have thoroughly investigated the proposition and determined whether or not it has merit.
Merchants and business men have been bothered heretofore with outside solicitors who come in to get up some advertising novelty like folders, thermometers, ink stands, programs, booklets, stage curtains, etc., and these advertising propositions usually have little merit but the merchants in their rush to business, buy space without having time to investigate the worth. So in order to determine whether or not these propositions have merit, contributions to Chamber of Commerce are asked not to buy any space from canvassers until a letter of endorsement is shown from the secretary. This does not apply to individual advertising where a merchant buys something specifically for his own business, but it does apply to community advertising where a number of business houses are solicited.
Five thousand dollars a year can be saved if this worthless class of advertising is avoided, a prominent business man stated the other day, and in his opinion the chamber of Commerce will be worth the price if it does nothing else but stop solicitors, local and outsiders, who get most of the profit out of these propositions.
From the front page of The Cleveland Star, Shelby, N.C., May 31, 1926
newspapers.digitalnc.org/lccn/sn97064509/1926-05-31/ed-1/seq-1/
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