By Don E. Mowry
City personality is developed by preaching the gospel of making the city a better place in which to work and live by giving many people an opportunity to work for the city; by replacing a selfish business spirit with an unselfish civic spirit; by effective community advertising at home and abroad; by teaching the people that they can have what they seek only as they make themselves attractive to themselves and therefore attractive to outsiders; by developing strong men and backing them with a strong community spirit.
From The University of North Carolina News Letter, July 20, 1921
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