Communities grow in proportion to the support given them by their residents. You cannot boost your city or town by training elsewhere or placing business in other localities that could be placed at home.
Folks who try to save pennies oftentimes lose dollars. The home merchant is generally honest and offers honest values for your money. He can’t afford to be otherwise. He depends on his living from the community and must give the community what it wants at a fair price.
When you are tempted to trade outside and purchase “just as good merchandise at greatly reduced priced priced prices (that’s what was written), you should think twice before buying. If you are “stung” by your home merchant he will no doubt be glad to make an adjustment. The out-of-town merchant is not personally interested in you. He is intent on selling you this once and probably does not expect to see you again. He does not have to take great care in preserving your good will.
More than owing it to your community to trade at home, thus keeping your money at home, you should give the home merchant first opportunity to serve you, from a sound, economic standpoint.
From the front page of the Polk County News, Tryon, N.C., April 5, 1923
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