Filling Up With Esso at Toxaway Lodge, 25 Cents a Gallon, 1942

This wonderful photo taken in North Carolina in 1942 is from Reminisce magazine, http://www.reminisce.com/2011/04/memory-lane-photos/:

“This is my uncle Leslie Lease, originally from Kenosha, Wisconsin, filling up a 1920s-era car from a gravity-feed pump at a station in North Carolina,” notes Bob Durling of Highland, Indiana. “The license plate reveals the year to be 1942. Check out the gas price of under 25 cents, including tax. On back of the photo is written ‘Leslie’s first and only customer…Toxaway Lodge, taking Mr. Reid’s place.”