This full-page ad published in farm magazines tried to convince farmers
to buy their wagons for their farms from Studebaker Brothers Company in South
Bend, Indiana. While Studebaker was making automobiles its line of agricultural
wagons was still important. Studebaker was a popular brand, with a million
vehicles in daily use when this ad came out.
“One very important point for anyone interested in buying a
wagon is to take into consideration the question of duplicate parts. All
Studebaker wagons are so built that every part can be easily duplicated for
years and years back, and should the buyer ever find it necessary to have an
exact duplicate part, it enables him to obtain it readily at a considerable
saving in expense.
There is also a freedom from repairs and a long and
satisfactory use to be had out of a Studebaker wagon; how often they are sold
after ten and fifteen years of actual service at a price that reduces the
actual cost to a very low minimum.
The price of a Studebaker is not cheap. It is not in the
alluring cheap price class, but compare the cost per year of a Studebaker with
the cost per year of a cheap priced wagon and you will find the Studebaker in
the end by far the cheapest. The purchase price of a cheap priced wagon is an extravagant
economy, and every farmer who has tried it will admit that it does not pay.
The Studebaker plant covers 101 acres. Every class of wagon
and vehicle for farmers and agricultural service is made here by the greatest
force of skilled craftsmen in the vehicle industry. Over 1,000,000 Studebaker
Vehicles are in daily use."
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