Charlotte Observer, March 22, 1948
The Observer today resumes publication of its farm section under the general title of The Observer Farmer. During the war years this feature, devoted to agriculture in North Carolina and South Carolina, editorially and pictorially was discontinued because of newsprint shortage.
The feature is to be returned to these pages under the editorial guidance of F.H. Jeter, director of extension, North Carolina State College at Raleigh. Every Monday morning it will give you the latest in farm news, farm development, and general advancement in agriculture.
The Observer Farmer not only will contain especially written articles by Mr. Jeter, but contributions also form members of his staff. There will be authoritative articles from time to time from D.W. Watkins, director of extension service, Clemson College, S.C., as well as from members of his staff.
Our farm agents throughout the two states, representatives of 4-H clubs, soil conservation experts, and others have been invited to contribute.
In addition, Observer special writers will receive assignments in connection with this section, including interviews with small and large farmers, with illustrations by Observer staff photographers.
The human interest element will find its place here, too—but news of the latest and most far-reaching developments in farming will be the constant theme of this section.
The Charlotte Observer has a farm circulation in North Carolina and South Carolina in excess of 20,000, seven times more than the farm circulation of any newspaper published in this area. The Observer, therefore, is happy to reinstate its farm section for this impressive segment of its family of readers.