If you haven’t a new house, and feel that you don’t need one, then sling a little paint on the old one and thus help to make Reidsville more attractive tis spring and summer than she has ever been. A little walk about town reveals many instances wherein the paint bucket could be brought into play with very beneficial results, and appearances improved as well as an extension on the life given to the property itself.
“Save the surface and you save all” has become a national slogan since it was adopted by the paint and varnish makers of the country. It is popular because there is so much truth in it. The decline of a piece of residence property from a lack of paint is so slow that it is hardly noticeable for the first year or two. And then it is discovered that not only is the building shabby in appearance but the elements have, in the absence of paint, wrought great damage to the wood work. The beauty has disappeared and with it has gone much of the surface.
It costs money to paint a house—but it costs more to let it go without paint. New lumber and carpenter’s wages are more expensive than paint and varnish, just as new machinery costs more than oil. Keep this constantly in mind, and even though you don’t feel like painting the house this spring or summer just for the sake of beautifying your own particular community, figure it out if it isn’t a good idea to do from an investment standpoint.
From the editorial page of The Reidsville Review, owned by the Olivers, May, 1923
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