An automobile dealer named J.L. Gilmer of Winston Motor Company Chevrolet Distributor, points out that comparison of the cost of gasoline today and liquor in pre-Volstead days indicates that the tremendous amount of money spent for beer and liquor in the old days, today is used to a great extent in helping to buy and maintain automobiles. The treating system of the liquor days was particularly bad feature, and many men, in a few years, spent enough on drinks to purchase an automobile.
“While it is no doubt true that practically three times as many persons own automobiles as pay income tax,” said Mr. Gilmer, “we do not take into consideration the fact that often we two families live together, and earnings of three or four members of a family to into the purchase and upkeep of a car.
“The auto takes the place of many other expensive pleasures so the actual cost is not half so great as at first glance. The motorist today plans his pleasures around in his automobile. Figured from these angles the machine is an investment that gives 100 per cent return on the dollar.”
From the front page of The North Wilkesboro Hustler, October 24, 1923
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