An announcement was made this morning to the effect that Efird’s will open a beauty parlor at an early date in their handsome new store which opened here a short while ago. This announcement is of much interest to the entire feminine population of the community and will add to the ever increasing list of shops that are making Concord the best city in the country.
Efird’s shop will be probably one of the most complete in the state. Every new appliance that is necessary to a place of this kind is to be installed, including the latest and most expensive machines. Every kind of work will be done which has for its aim the making of milady ore beautiful. Marcel waving, permanent waving, massager—in fact everything of this nature will be undertaken.
Efird’s has had some experience in this kind of work since they built their new store in Charlotte and placed in it the beauty parlor, which has proved to be most popular and most successful. With this background of past experience in Charlotte, the managers of the Efird chain plan to make the Concord Shop the last word in this line. The latest materials will be supplied, and a man is to be secured who will, the manager state, be an artist in this work, probably from New York.
Concord is to be congratulated on the acquisition of so many new shops. Efird’s is to be congratulated on their efforts in upbuilding a store that will be a credit to the community.
From page 2 of the Concord Daily Tribune, Wednesday, August 27, 1924
newspapers.digitalnc.org/lccn/sn92073201/1924-08-27/ed-1/seq-2/#words=AUGUST+27%2C+1924
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