Few contests in New Bern have attracted greater interest than that staged recently by the Nassef manufacturing company, in which they offered a cash prize for the best brand name for the overalls which will be manufactured in their new factory on Pasteur street.
Thousands of suggestions were received. The company selected “Bear Brand” as the most desirable. A large number submitted this name but as it was first sent in by Mrs. W.L. Benners of Griffith street, she was awarded the prize.
The Nassef Manufacturing company expects to start operations as soon as possible. They are now desirous of securing labor and are advertising for girls and women to learn the business. Employees will be paid while they are in training.
From the front page of The New Bern Sun Journal, Dec. 14, 1921
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